LOS ANGELES – LA 2024 today became the first ever Olympic and Paralympic bid to attract more than a million fans on social media platform Facebook, underlining its pledge to re-connect the Olympic and Paralympic Movements with global youth audiences in 2024 and beyond.
With 79% of LA 2024’s fan base on Facebook under the age of 34, bid leaders hailed LA 2024’s social media engagement as a reflection of its creative, high-tech offering designed to grow exposure and engagement with young people worldwide. LA 2024’s reach on Facebook has been global, attracting fans from more than 200 nations around the world. Bid leaders pledged to build on LA 2024’s social media following if elected host city.
LA 2024’s content has worked to attract not only fans, but also engagement as the bid committee’s various video series, including its most recent “What’s Not in the Bid Book” series, have accrued more than 11.8 million video views on Facebook. The figures indicate audiences’ appetite for LA 2024’s content, and are emblematic of LA’s status as a global storytelling hub.
LA 2024 Chairman Casey Wasserman: “On behalf of LA 2024, I would like to thank the more than one million fans, 79% of whom are under the age of 34, who have liked us on Facebook. Their incredible appetite for LA 2024’s stories and their desire to Follow the Sun to LA in 2024 reinforce our belief that LA 2024 is the ideal partner for the Olympic and Paralympic Movements at this critical time.
“The world is changing, and that includes the way we communicate and engage with young people about the positive values of the Olympic and Paralympic Movements. LA, as a hub of global storytelling and technology, already speaks to the world’s youth every day, in their languages, on their platforms and on their terms. At LA 2024, we are embracing the opportunity to put our city’s innovators and creative minds at the service of the Olympic and Paralympic Movements should Los Angeles be elected the 2024 host city.”
In addition to LA 2024’s Facebook, the bid committee has been actively building dedicated followings on social media platforms Instagram, Snapchat, Twitter and YouTube. LA 2024’s latest video series, “What’s Not in the Bid Book”, has garnered more than 2.3 million views to date, and continues to expand its reach as the bid committee releases more episodes.